Sell Like a Human

Sell Like a Human

The emotional side of selling for small business owners who hate feeling salesy.

What clients decide in the first 90 seconds

May 29, 2026

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1 min read

What clients decide in the first 90 seconds

And it has nothing to do with your credentials.

The price conversation nobody teaches you to have

May 22, 2026

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1 min read

The price conversation nobody teaches you to have

It's not about the number. It's about this.

Why the follow-up feels so hard

May 15, 2026

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1 min read

Why the follow-up feels so hard

It's not about being pushy. It's about this.

The moment the deal is already decided.

May 8, 2026

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1 min read

The moment the deal is already decided.

Most business owners miss it completely.

Why your sales pitch is the problem

May 1, 2026

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1 min read

Why your sales pitch is the problem

The moment you start pitching is the moment you start losing.